2021-09-11

daily note
  • Daily Log:
    • TOMS
      • Innovative branding and marketing to buy one share one
      • Stands for Tomorrow’s Shoes
      • Had a hero product but backfired when it couldn’t pivot off of it and other brands copied it
      • Despite its efforts to grow beyond the hero product, the sales struggled
        • Then when wholesale sale decline it couldn’t pivot to direct to consumer scheme
  • Retrospective::

  • Daily Stoic::