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Comparison between Gravity and Destination Choice Models

  • Metadata
  • Using a regional model and real data from Maryland, researchers showed destination choice model to be better at predicting trip length and OD flows than gravity model with socioeconomic factors integrated
  • Introduction
    • Using the Maryland Statewide Transportation Model to demonstrate that destination choice model is a better method for trip distribution
    • Destination choice model is based on utility maximization
      • better at replicating HBW trips length and OD patterns
  • Concept
    • Trip distribution is the second step in the traditional 4-step model
      • It attempts to produce the best possible predictions of traveller’s destination choices on the basis of generation and attraction abilities of each zone and level of impedance between each OD pair
      • ==Major weakness of the 4-step model because the interaction between origin and destination is complex and hard to capture==
    • Gravity model is the most widely accepted and used trip distribution model
      • Best suited at the aggregate level
      • Assumes trips produced at an origin and attracted to a destination are directly proportional to the total trip productions at the origin and total attractions at the destination
    • Random utility theory based models are often better suited at the disaggregate level but requires large amounts of data and is not widely applied in regional sized models
      • Incorporates travel time, socioeconomic variables
      • Requires individuals' demographic and socioeconomic attributes at the TAZ level which are often unavailable
    • Some researchers have incorporated or stratified the gravity model by socioeconomic factors
      • Adjusted friction factor to simulate complex interactions (non-linear) between origin and destination
    • There is a general lack of fitness comparison between the two models with real data and even less effort in comparing the two models within the context of a regional model
  • Results
    • The average trip length showed both models captured the general pattern, but it is an aggregate measure to determine which model is better
    • ==The OD trips showed a better match for the destination choice model==